Why is the campaign?
Feb 24, 2010
此次活动涵盖了两个目标： 以成都和武汉为中心，在二线城市打造、宣传“荷兰印象” 鼓励当地学生赴荷留学，介绍荷兰高等教育体系和留学荷兰的实用信息
The OWC contains two objectives
² create and maintain a positive Dutch image as an attractive studying destination in vast Chinese 2nd tier cities
² stimulate local interests towards studying in the Netherlands
Through the cooperation with national and local partners, Neso China will organize series intense promotion events during a particular period in selected cities/areas. It aims that the Netherlands and its relevance will become hot topics in the local society and will hence spark people’s curiosities and interests towards the Netherlands and the Dutch higher education. It equips people in the 2nd tier cities with knowledge about the Netherlands and the Dutch higher education system. The first edition of the OWC will be held in Chengdu, Sichuan province from March to April in 2010.