Who are the stakeholders?
Feb 24, 2010
The stakeholders of the OWC can mainly be divided into two groups, specifically the target group and the partner group.
Target group To whom the information and the Dutch image should be presented
People who live in the proposed cities are the target group, with the following as a focus: students and their parents, CHEIs[1], media, local recruitment agents, and professionals whose work is relevant to the Dutch society.
Partner group With whose support the campaign can be locally implemented and the achieved success can be magnified, including CHEIs, local recruitment agents, Dutch alumni, media and other Dutch organizations.